Privacy Policy

Menverse (“Menverse”, “we”, “our”, and “us”) works to safeguard your privacy. Consequently, we
would like to inform you about how we process your personal data and about your rights in relation to
our processing of your personal data. 
This privacy policy applies to anyone who visits or makes a purchase from www.menversestore.com.
Should you have any questions about our processing of your personal data or should you wish to invoke
any of your related rights, please feel free to contact us. Our contact details can be found below. 

1- IN BRIEF: HOW DO WE PROCESS YOUR PERSONAL DATA? 

If you contact us or use our social media, we will process your personal data in order to, for example,
respond by chat or share your social media posts if you agree. 
 
If you visit our website, we will process your personal data in order to: analyze how our website is used,
and show you customized offers on other sites that you visit. 

2-WHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR PERSONAL DATA?  

Menverse is responsible for the processing of your personal data as described in this privacy policy in its
capacity as data controller. Should you have any questions about our processing of your personal data
or should you wish to invoke any of your related rights, please contact us by e-mail at
care@menversestore.com or by calling +92 336 3683773 
  

3-WHY DO WE NEED YOUR PERSONAL DATA? 

We need certain personal data to process your purchase and deliver your items. Additionally, some data
is required to meet legal requirements, such as keeping records for tax purposes. The details of what
data we collect and why are outlined below, and are based either on our need to fulfill your order or to
comply with legal obligations. Without this data, we won’t be able to process your order or manage your
preferences, such as unsubscribing from newsletters. 

How do we process and store your personal data?  
This section explains how we use your personal data, the types of information we collect, and the
reason behind it. We’ll also tell you how long we keep your data. Our goal is to be transparent and make
sure you feel comfortable. If you have any questions, don’t hesitate to contact us! 
  
When you chat with us or use social media?
If you contact us through chat or social media, we will use the information you provide. This may also
include publicly available information on the platform you're using(e.g.,Facebook). Rest assured, we only
use your data to respond and help you, and you should also check the privacy policies of the platforms
you interact with. 
 

4-COMMUNICATING WITH YOU

Processing that is carried out 

• Communicating with you via e-mail, our contact form, and chat. 
• Processing to verify that you’re not a robot when you use our contact form (e.g., using Google
• reCAPTCHA). 
• Communicating via social media (e.g., if you comment on our page or post), and storing
• information from our chat to reference it if relevant. 
• Answering your questions and resolving your inquiries. 

Personal data that is processed 

• Name 
• E-mail address 
• Phone number 
• Address 
• IP address and confirmation from Google that you’re not a robot when you use our contact
• form. 
• Any other information you provide. 
• If you visit our social media channels (e.g., Instagram), we may also process: 
• Information from your profile (username and profile picture). 
• Any information you provide to us.

Legal Basis for Processing 

We process your personal data based on your consent (when contacting us via chat or social media) or
when it is necessary for the performance of a contract (e.g., providing customer support or responding
to inquiries). 
Third-party Involvement 
When using services like Google for security purposes (e.g., reCAPTCHA) or interacting with us through
social media platforms like Instagram, third-party platforms may also process your personal data. We
encourage you to review their privacy policies to understand how they handle your data. 
Data Retention 
We retain communication records only as long as necessary to fulfill your request or resolve any related
issues. For social media interactions and chat records, data is stored for a limited time, after which it is
securely deleted unless further retention is required by law. 
Data Security
We implement security measures, in compliance with Pakistan’s Personal Data Protection Bill, 2023, to
protect your personal data from unauthorized access, use, or disclosure. 
Storage period 
We are committed to ensuring your personal data is only retained as long as necessary. Here’s how we
handle your information 
Chat Communication: Your personal data from chat interactions is deleted immediately upon closing
the chat window. However, we may save the chat history from chats on social media platforms (e.g.,
Facebook) to provide you with better service. 
Contact Form and Email: If you reach out to us through our contact form, chat feature, or email, we will
retain your personal data for up to six months after our communication regarding your inquiry ends. 

5-IF YOU VISIT OUR WEBSITE

We analyze how our website is used to improve your experience and provide relevant promotions on
other sites you visit. To protect your privacy, we store an encrypted version of your IP address, so we
cannot trace your identity. 
We collect personal data from your device when you visit and from partners like Google and Facebook
to show promotions that might interest you. 
Website Usage Analysis 

• What We Do: Analyze your website usage to enhance our services using Google Analytics. 
• Data Collected: Encrypted IP address, geographical location, clicks, device info, and referral
• websites. 
• Legal Basis: By visiting our website, you allow us to enhance your experience through personalized analysis. 
• Storage Duration: Data is retained as necessary to fulfill this purpose. 

Shopping Cart Reminders 

• What We Do: Send reminders about items left in your shopping cart via email. 
• Data Collected: Your name, email address, browsing, and order history. 
• Legal Basis: We have a legitimate interest in reminding you of your cart items. 
• Storage Duration: Data is retained as necessary to fulfill this purpose 

6-IF YOU MAKE A PURCHASE FROM MENVERSE 

We process your personal data when you make a purchase from us. We receive your personal data from
you during the purchase process.  
The payment service provider you use may also process personal data that it holds. You can find more
details in the information provided by the payment service provider. 
 If you choose to use the size-finding service, we may also receive personal data to suggest the correct
size, especially if you have used this service on another website previously. 
Managing your purchase 
Processing activities carried out
 

• Receiving and registering your order 
• Processing your payment 
• Sending an order confirmation 
• Delivering your order 

  
Personal data processed: 

• Name 
• Contact details (address, email, phone number) 
• Order information (e.g., product ordered) 
• Payment information 

Legal basis: 
- Fulfillment of contract 
  
Processing your data is necessary to fulfill the purchase agreement. Without your personal data, we
cannot complete the purchase process. 
  
Storage period: 
Your personal data will be stored for as long as is necessary to fulfill the purchase. Additionally, it will be
retained for purposes such as maintaining your account or for accounting purposes, in accordance with
local laws. 
In addition, personal data is processed by the payment service provider to complete your payment. The
provider acts as an independent data controller and will inform you separately on how your data is
handled. 
Managing customer service inquiries 
Processing activities carried out: 

• Handling your inquiries via email, phone, menversestore.com, or social media 
• Verifying that you’re not a robot when using our contact form 
• Responding to chat messages on menversestore.com 

Personal data processed: 

• Name 
• Email address 
• Phone number 
• Address 
• IP address 
• Confirmation that you are not a robot (via Google CAPTCHA) 
• Information provided by you (e.g., order number) 

Legal basis: 
- Legitimate interest 
  
We process your data based on our legitimate interest in resolving your inquiries. 
  
Storage period: Personal data is deleted within six months after the inquiry is resolved. 
 
Managing returns, complaints, and other claims 
Processing activities carried out: 

• Managing returned items 
• Handling complaints or other claims 
• Initiating legal claims, if necessary 

Personal data processed: 

• Name 
• Contact details (address, email, phone number) 
• Communication history related to your claim 

Legal basis: 
- Legal obligation and legitimate interest 
  
We process your personal data to comply with consumer protection laws and to defend or initiate legal
claims, if necessary. 
  
Storage period: 
Personal data is stored for as long as the claim is ongoing and for six months after it is resolved.
 
Complying with the Pakistan Companies Act 2017 (Accounting Regulations) 

Processing activities carried out: 

• Complying with accounting and tax legislation 

Personal data processed: 
- Payment history, transactions, and other records that qualify as accounting material 
  
Legal basis: 
- Legal obligation 
  
Processing is necessary to comply with mandatory accounting and tax legislation under the Pakistan
Companies Act 2017 and relevant tax laws. 
  
Storage period:
The personal data is stored for seven years in accordance with Pakistan's accounting and taxation laws,
such as the Income Tax Ordinance 2001. 
Improving our products 
Processing activities carried out: 

• Sending you surveys about our products 
• Processing your survey responses 
• Compiling statistics based on survey results 
• Evaluating our services and products to improve them 

Personal data processed: 

• Name 
• Email address 
• Survey responses 
• Purchase history 
• Promotions you’ve used 

Legal basis: 
- Legitimate interest 
  
We process your data based on our legitimate interest in improving our services and products. 

Storage period: 
The data is stored for one year after purchase or until you opt-out of such processing. 

7-IF YOU HAVE AN ACCOUNT WITH MENVERSE 

Managing your account: 

• Creating and managing your customer account 
• Communicating about your account 
• Implementing security measures to protect your account 

Offering account benefits, such as saved preferences, viewing order history, tracking purchases, etc. 
Sending newsletters and promotional offers 
  
Personal data processed: 
- Name 
- Contact details (address, phone, email) 
- Order history 
- Account details (username, password) 
- Preferences (e.g., size and measurement information) 
- Newsletter subscription status 
  
Legal basis: 
- Fulfillment of contract 
- Legitimate interest 
  
Storage period: 

Your data is stored until you choose to delete your account. Once your account is deleted, all associated
data will be removed from our system 
If you subscribe to newsletters 
Processing activities carried out: 

• Sending marketing content and newsletters 
• Analyzing newsletter engagement (e.g., open rates, clicks) 
• Sending tailored promotions 

Personal data processed: 

• Email address 
• Newsletter engagement data 
• Preferences you’ve provided (e.g., sizes, date of birth) 

Legal basis: 
- Legitimate interest 
  
Storage period: 
We will continue sending newsletters until you unsubscribe or request that we stop. 
Unsubscribing from marketing 
Processing activities carried out: 
- Storing your request not to receive marketing 
  
Personal data processed: 

• Email address 

Legal basis: 
- Legal obligation (per Pakistan's Electronic Transactions Ordinance 2002) 
  
Storage period: 

Your data will be stored in our unsubscribe database until further notice. 

8-IF YOU SUBSCRIBE TO OUR NEWSLETTERS 

Purpose of Data Collection 
This section explains how we process your personal data when you subscribe to our newsletters. We
collect this information directly from you and may generate additional data by analyzing your
interactions with our newsletters. 
How Your Data is Used: 

• Sending Newsletters and Promotions: 
• We send you marketing materials, newsletters, promotions, and informational content via email based on your request. 
• Improving Our Newsletters: 

We analyze how you interact with our emails (e.g., opening rates and clicked links) to improve our content and services. 

• Tailored Promotions: 

We send customized promotions based on preferences you provide, such as sizes, measurements, and
date of birth. 

• Preference Collection: 

After receiving your first newsletter, we may ask you to provide preferences like sizes, measurements,
and your date of birth to offer you more personalized content. 
Personal Data We Collect and Process: 

• Email address 
• Information on how you interact with our newsletters (e.g., open rates, clicks) 
• IP address 
• Preferences (e.g., sizes, measurements) 
• Date of birth 

Legal Basis for Processing: 

• Legitimate Interests: 

We process your personal data based on our legitimate interest in sending you newsletters and
promotions that you have requested. 

• Tailored Promotions: 

When you provide preferences, we rely on your consent and our legitimate interest to send
personalized promotions. 
Retention Period: 

• Newsletters: 

We will continue sending you newsletters until you unsubscribe or request us to stop. 

• Marketing Opt-Out: 

If you opt out, we will retain your email in our unsubscribe database to ensure you no longer receive marketing communications. 
 

9-UNSUBSCRIBING FROM MARKETING COMMUNICATIONS 

How We Handle Your Data When You Opt-Out: 
If you unsubscribe from marketing communications, we store your email address in our unsubscribe
database to ensure compliance with your request and avoid sending further marketing materials. 
Personal Data We Collect and Process: 

• Email address 

Legal Basis for Processing: 

• Legal Obligation: 

In compliance with Pakistani data protection laws, including the Prevention of Electronic Crimes Act,
2016, and other applicable consumer protection laws, we are required to respect your request to opt out of marketing communications. 
Retention Period: 

• Your email will remain in our unsubscribe list until you request otherwise. 

Legal Compliance:
This privacy policy ensures compliance with Pakistani data protection laws, including but not limited to
the Prevention of Electronic Crimes Act, 2016 (PECA), as well as other applicable privacy regulations. 

10-WHO HAS ACCESS TO YOUR PERSONAL DATA AND WHY?

 Your personal data is primarily processed by us at Menverse. However, we may also share your
personal data with the following third parties to facilitate our services and operations: 

• Companies within the Menverse Group: 
• We may share data with affiliated companies to assist in managing our customer service. 
• IT Service Providers: 

We work with IT providers who act as data processors, handling your personal data on our behalf to
ensure our IT systems function properly and to support efficient business operations. 

• Transport and Parcel Services: 

We share personal data with logistics partners responsible for delivering your parcels and managing
returns. 

• Customer Service Providers: 

Third-party providers manage our customer service, including chat services on our website, and may
have access to your data as part of these services. 

• Google Services: 

We use Google to verify users through our contact forms (e.g., to confirm you're not a robot). Google
processes your personal data as both a data processor and, in some cases, as a data controller. For more
details, refer to Google’s service terms. 

• Marketing Partners: 

External partners assist us in managing and executing our marketing efforts, including tailored
advertisements. 

• Digital Channel Providers: 

We collaborate with third parties who manage the digital platforms we use to offer personalized
marketing to you and other potential customers. 

• Website Analytics Providers: 

We use third-party services to analyze website usage. These providers may have access to your personal
data when you visit and interact with our website. 
If you would like more details on how and why we share your personal data, please contact us using the
information provided in the "Contact Us" section of this privacy policy. 

Payment Service Provider : 
Our Payment Service Provider access your personal data to facilitate secure transactions

11-BALANCE OF INTERESTS 

The legal basis for processing some of your personal data is based on a balance of interests. We assess
that our legitimate interest in processing your data outweighs any potential impact on your privacy
rights. Our legitimate interests include improving our services, enhancing customer experiences, and
executing marketing communications. 
Our assessment process involves: 
Identifying Interests: Recognizing our legitimate interests for processing your data. 
Assessing Impact: Evaluating how processing your data affects your privacy and rights. 
Balancing Interests: Weighing our interests against potential risks to your rights. 
Implementing Safeguards: Applying technical and organizational measures to protect your data. 

If our assessment indicates that the processing is not justified, we will refrain from processing your data
without your explicit consent. Additionally, you have the right to withdraw consent at any time and
request access to, correction of, or deletion of your personal data.